Tobia Prevedello

As General Manager, EMEA, Tobia Prevedello is responsible for shaping regional business growth and operational excellence across one of Arc’teryx’s most strategic markets. A people-first leader, Tobia draws on more than two decades of experience across EMEA and APAC to shape meaningful guest journeys, build brand equity, and deliver business growth. His leadership blends compassion, lateral thinking, and radical transparency to navigate periods of business expansion, consolidation, and transformation with confidence and clarity.

Previous senior leadership roles at CELINE, Gucci, and Bottega Veneta saw Tobia lead regional business strategy, operations, and performance through pivotal stages of brand evolution in highly discerning, detail-driven markets. His career journey from Hong Kong to Singapore, Milan, and now Paris, has shaped a truly global perspective and an ability to bridge cultures and lead complex regional organizations while building resilient businesses.

Born and raised in a retail family in a small town in Northeast Italy, Tobia remains deeply connected to the mountains that shaped his early life. Outside of work, he spends his time exploring the outdoors with his wife and two sons, embracing the same curiosity and sense of clarity that defines his professional path.